With over 10 years in advertising, including half of that time as a Creative Director, I relish finding ideas that make you think "I wish I thought of that." Here's some of my favourite work where I played a key role in the concept, copy, art direction or execution.
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/b1ab4dc1-9b1b-433c-a673-526de8750120_rwc_0x0x421x315x421.jpg?h=e1454c81f3b0fd408e53cd9865d23349)
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![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/c2206e34492375.56d31a7b542ad_rwc_0x100x1469x1102x1469.png?h=980675212b0603884ec8ca11f839868d)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/ef8e16e1-2baa-4840-9ca4-408e2d4c9823_rwc_57x0x572x429x572.png?h=9d0c87093186d151e760bf6c756d3b03)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/44301906-5310-4263-96c2-6254f1de4531_rwc_0x0x1236x825x1236.png?h=c00e54eca0da60b57d40a8b9c9b85804)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/2d8dd0fa-56f8-4a61-a9d4-bc9467cedf94_rwc_51x0x567x425x567.png?h=3302a9538bb65e3782bcdfb74194c5da)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/205d035e32e4d3c1fbee4c0d6c08171c1ba13fc70e9ca157532a4cbcbe6c22566be29861be20fb99_rwc_0x11x403x303x403.jpg?h=e228e0531f0b7462372700c66ca7d2c9&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsL2EyNTg3MzI1NTE3MTgxLjU1MzZkMmQ5ZjJkODkuanBn)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/fe2b9830-10d6-4f75-9099-8049fceea082_rwc_69x0x530x398x530.png?h=eb00c0fffbf5cb86227a1e11b92d4156)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/68dd2077-765b-4266-b67a-245c05446821_rwc_685x184x903x677x903.png?h=a70a705d029517bbdb6752e50df32c5d)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/b47c3a87-10f9-4b5d-81bc-6034fc5f6b10_rwc_52x0x645x484x645.png?h=5e64e2edfc56a0af92fce989146b57b9)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/c1a13ccb-b451-41b0-95ab-398501dd4879_rwc_362x629x996x747x996.jpg?h=bf426113b31dea856019922e03991cff)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/11d7ebb8-9625-4bda-a9c8-0ebfcd08a12f_rwc_15x0x575x431x575.png?h=7b3b9d51fa4c9ec56f7ae0fbfec12fd2)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/17744a02-c2d8-40f9-a81a-07350fc51c8e_rwc_0x24x896x672x896.jpg?h=c0ce0391ed8dda679756a075d3cc8f12)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/f4a9fa2a-20c2-4ec4-8316-fa5415b49a0e_rwc_31x0x577x433x577.png?h=f6d33636bac55f0ef75ab4fdab647056)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/82746819-3873-4a17-a68f-27c23f743eec_rwc_0x0x570x428x570.jpg?h=7b0b18a9bb7a57bc09ee2c503f7fc33d)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/5b5192ad-0475-4669-ad47-567e3ab68f00_rwc_59x7x567x425x567.png?h=ff7716db54fcd36b20a13569b4d2e6a5)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/0886394043c3aed373dda039b78daa9677844c8e06037dbb1a460850f9b70db45c825ec076dde7a6_rwc_0x0x403x303x403.jpg?h=613f557afc32a323840c7003cd3aa386&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzM4ZjVjZDI0NDg1NzE5LjU1MzZjYTljOTQ3ZDUuanBn)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/d79bc3ec-7e80-49a9-b651-3cd495e3291f_rwc_80x0x612x459x612.png?h=7f9d0ee76c585c5b55d7041f9c23bcf6)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/a6bdf834492261.56d31961c816c_rwc_89x0x1634x1226x1634.png?h=f0ec94ea624e733db278180117793df2)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/b12c1e79-c309-4a8a-a6ed-895c11e9aa76_rwc_114x121x1485x1114x1485.jpg?h=3eb445ab62eec9bbb13ff015c0adb732)
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![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/0f1b6545-f3fe-4a46-83f1-1063b6bc9d48_rwc_101x13x722x541x722.png?h=60ff630cb07419ea7321e5ec00d6458a)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/163538cd-f5b6-4c94-b3b6-f98c09076677_car_5x3.png?h=5c5b289bf8e72588049a7749b6586199)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/51fa52b0-c9b0-49ee-b911-20e44db234ad_rwc_24x26x532x399x532.png?h=da16049755a83bba61d86486bc2be86d)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/a6cd4242-8a5c-4044-b641-0ff9586007bb_rwc_372x0x1122x750x1122.jpg?h=55fbc9bc44caff29897512a6ab48de29)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/b0ea6a92-9359-4f68-a051-0c84d2b0a2a1_rwc_44x23x395x296x395.png?h=ea954ae41d082464ffc4a829e2156906)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/29b06b87-4d99-45e0-9d13-d5f034d82bc2_rwc_162x66x1325x994x1325.jpg?h=ca81999e66cca5ffe38222e3781608fa)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/9818a455-4dc3-48f1-8d3a-a0d5dcdfd075_rwc_31x19x533x400x533.png?h=edfe533f93f4e73a9cdb331157982499)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/e0828248-45c7-4e8b-a8c6-06785cbf9f09_rwc_78x26x636x477x636.png?h=272631d32eafe851050e8b79ec58beae)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/7b95db99-c99c-4347-80ff-1eda9ef2f474_rwc_78x13x506x380x506.png?h=391ebbf0f8a4dcd86a2ed193febbf85b)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/8a9e0483-df8a-48cf-a740-8e9e6ab09807_car_5x3.jpg?h=76368579d199a67acf791795f0bc05a5)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/d6d62cac-af9c-4a34-a484-585b434d5cd2_rwc_55x0x552x414x552.png?h=fa72db5e9366f605abe958f8934df543)
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![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/2cce5e22-3a3b-4246-9ba1-d327b05df4b1_rwc_76x14x651x488x651.png?h=3178f24ef4c8884890dbf3cbfa83b159)
![](https://cdn.myportfolio.com/f03b7a40e91ff6890e8de3313930d6fb/5bcbfbe4-5a53-4478-baf5-50969af284c2_car_5x3.jpg?h=17c32c26b08bf37817aec36901b5dfd6)